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All “Joost” Up

The duo who brought us KaZaa and Skype now came up with new peer-to-peer video distribution service called Joost . Joost is a new venture of Niklas Zennström and Janus Friis as they plans to bring television to the internet, allowing one to have full control of what and when a show is to be watched.

Working under the code name “The Venice Project,” Zennstrom and Friis have assembled teams of top software developers in about a half-dozen cities around the world, including New York, London, Leiden and Toulouse. Now, they have officially rebranded “The venice Project” to Joost making its way to the web on .

 What is Joost™ anyway ?

Joost™ is a new way of watching TV on the internet, which uses new and established technologies to provide the best of both the internet and TV worlds. We’re in the process of making it as TV-like as we can, with programmes, channels and adverts. You can also see some things that we think will enhance the TV experience: searching for programmes and channels, for example, as well as social features like chat. There are many more new features to come!

How does the channel works ?

Currently, channels are like playlists of videos. You can flip between channels, or use the programme guide to choose a channel or a video to watch. The channels start when you play them and not at any particular day or time. If you let them continue they will loop round to the beginning again. If you change channel and then switch back again, you’ll start at the beginning of the programme again. In later versions we will have different kinds of channels, including ones that behave more like ordinary TV channels. Occasionally, you may see an advert.


Navigation Information My Joost Channel list Program information Overlay My Joost Overlay


Joost fills a critical gap in the online video entertainment arena.  Joost is powered by a secure, efficient, piracy-proof Internet platform that enables premium interactive video experiences while guaranteeing copyright protection for content owners and creators.

People are looking for increased choice and flexibility in their TV experience, while the entertainment industry needs to retain control over their content," said Fredrik de Wahl, chief executive officer of Joost. With Joost, we’ve married that consumer desire with the industry’s interests.&quot

Joost is the first global TV distribution platform, bringing together advertisers, content owners and viewers in an interactive, community-driven environment. Joost can be accessed with a broadband Internet connection and offers broadcast-quality content to viewers for free.


Partially adapted from Joost™ – Press releases – The Venice Project code-named no more

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